Ready to Unlock the Power of Public Relations?
Whether you're a communications professional looking to brush up on your PR knowledge, a business owner looking to find out how you (or someone on your team) can leverage PR for business wins, or an entrepreneur looking to learn how PR can help you scale your business, this course was designed just for you.
Hiring a PR agency costs anywhere from a few thousand dollars to $13,000+ per month.
By taking our course, you'll be able to build and implement your own PR strategy for a one-time cost of $1,500.
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PR Can Help You Achieve Business Wins
Learn how a strategic approach to PR can:
- Build trust with existing and future customers
- Drive sales, revenue, or donations
- Boost engagement with your target audiences
- Help your business or organization stand out from the competition
We've seen PR efforts…
- Score earned media placements generating more than $40,000 in revenue in a single dayÂ
- Fulfill seasonal employment needs across multiple markets nationally
- Turn organizations into go-to resources in the markets they serve
Feed the Narrative will help you identify ways that PR can help you achieve overarching business objectives.
INTRODUCING
Feed the Narrative
Are you ready to put PR to work for your organization?
Feed the Narrative cohorts include a weeklong course of daily prerecorded classes, as well as two live group coaching sessions. You'll also receive access to daily worksheets and other materials that will help you build out your PR plan. You can expect:
- Advice tailored to the specific needs of your organization
- Collaborative discussions with fellow professionals
- Individualized attention and feedback
This course is for you if...
- You're an entrepreneur ready to scale your business
- You're an in-house comms pro who's recently been tasked with your organization's PR
- Your PR team reports to you and you want to learn how to best support their efforts
- You're doing awesome things and you want more people to know about them
NICE TO MEET YOU
I'm David Martin
I co-founded a boutique agency, Heed PR, alongside my wife Natalie in 2018. Prior to founding Heed, I was hired as a marketing specialist at a high-growth, VC-backed startup — where I inherited the task of generating earned media as well — and became a self-taught storytelling pro.
Over the years, I've used my on-the-job training to help dozens of organizations share their stories with the right audiences at the right moments. From startups and legacy businesses to healthcare entities and community groups, I have leveraged my PR know-how to propel organizations forward.
Feed the Narrative is the resource I wish I’d had access to when I kicked off my career in PR without any formal training in the discipline. Let me teach you what works, what doesn’t, and how you can achieve big wins for your organization without wasting precious time and resources.
Chloe Morrison
Director of Communications, LaunchTN
"This program was the most valuable professional development I've ever done. David and Natalie are at the top of their games, and it was a pleasure to learn from them. I gained so much knowledge that will help me in my day-to-day public relations work."
Matt Patterson
Co-Founder, Brickyard VC
"Having worked with David and seen him perfect his craft, Feed The Narrative is the best way to leverage his knowledge and experience the magic for yourself."
Angela (Kim) Poffenbaugh
Director of Communications and Marketing, CO.LAB
"David and Natalie are both a great resource when it comes to improving your PR strategy. On top of that, they're easy to learn from and work with. They genuinely care about helping you grow. I especially recommend this program to any journalist looking to make the jump into PR! It would've helped me a ton before applying for PR jobs when leaving the news industry, because while there are similarities, there is a learning curve."
Laura Jane Walker
Marketing and Communications Manager, The Enterprise Center
"As a one-woman marketing and communications team at a nonprofit, Feed the Narrative felt like the encouragement and guidance I needed to set the course for success. David's book and lessons — and virtual sessions — are concise and provide actionable steps for controlling (and feeding!) the narrative. Thank you, David and Natalie, for sharing your knowledge and experience in such a digestible format."
Kenneth Burke
Former VP of Marketing, Text Request
"Working with David and Heed PR has been life-changing for my career and our company. Everything you need to have a similar experience is packed into this book and the Feed the Narrative online cohorts. I can't recommend this material or these people enough!"
Kate Kronenberg
Marketing Specialist, HK Architects
"Coming into this class as a PR novice, I didn't know what to expect. But the combination of the coursework, reading, and live sessions guided me to feel confident and excited about implementing PR into my organization's growth strategy."
Katy Howard
Associate Agent & Operations Manager, The Staub Team at Keller Williams Realty
Feed The Narrative brings a deeper and practical understanding of public relations, no matter the size of your organization. Conversations with David in the live sessions bridge the gap between simply understanding what you've learned and how to identify practical opportunities in your business on a consistent basis. I highly recommend this course!