Learn to get press that positions you as the go-to in your industry.

Our online PR training program will show you step by step how to land real coverage — so more people know you, trust you, and buy from you.

NICE TO MEET YOU

Hi, we’re David and Natalie Martin.

We’ve spent our entire careers — more than 30 years combined — helping organizations grow through clear communication, great stories, and smart strategy.

David alone has landed thousands of stories for clients in outlets like the Wall Street Journal, New York Times, Forbes, TechCrunch, and more.

One piece he helped secure in Travel + Leisure brought in over $40,000 in sales in a single day.

But here’s what we know for sure: Most small businesses can’t afford to pay a big PR firm.

We built Feed the Narrative because we believe small businesses deserve the same spotlight as the big guys — without draining your budget.

Good PR isn’t just publicity. It’s proof you’re worth paying attention to.

When your story appears in trusted outlets, customers believe in you faster. They remember you. They buy from you. They tell others about you. And you open doors ads alone can’t unlock.

Feed the Narrative gives you the roadmap to:

Craft stories journalists want to cover

Pitch so your emails get opened — and answered

Build real relationships with reporters and editors
Earn coverage that positions you as the go-to in your space
Grow trust, buzz, and sales — without paying $5k+ a month for an agency

ENROLL TODAY

ABOUT OUR ONLINE PR TRAINING PROGRAM

When you join Feed the Narrative, you’ll get:

🎥 On-demand video lessons you can watch anytime
🗂️ Worksheets to help you build your plan as you learn
💬 Two live group coaching calls with David — get real answers and feedback
📝 Proven pitch templates and other realworld examples you can use immediately

DON'T JUST TAKE IT FROM US

Real people, real wins

With Feed the Narrative, you’ll never be left guessing. You’ll get honest guidance, clear steps, and a supportive community every step of the way.

Chloe Morrison

Director of Communications, LaunchTN

"This program was the most valuable professional development I've ever done. David and Natalie are at the top of their games, and it was a pleasure to learn from them. I gained so much knowledge that will help me in my day-to-day public relations work."

Matt Patterson

Co-Founder, Brickyard VC

"Having worked with David and seen him perfect his craft, Feed The Narrative is the best way to leverage his knowledge and experience the magic for yourself."

Angela (Kim) Poffenbaugh

Director of Communications and Marketing, CO.LAB

"David and Natalie are both a great resource when it comes to improving your PR strategy. On top of that, they're easy to learn from and work with. They genuinely care about helping you grow. I especially recommend this program to any journalist looking to make the jump into PR! It would've helped me a ton before applying for PR jobs when leaving the news industry, because while there are similarities, there is a learning curve."

Laura Jane Walker

Marketing and Communications Manager, The Enterprise Center

"As a one-woman marketing and communications team at a nonprofit, Feed the Narrative felt like the encouragement and guidance I needed to set the course for success. David's book and lessons — and virtual sessions — are concise and provide actionable steps for controlling (and feeding!) the narrative. Thank you, David and Natalie, for sharing your knowledge and experience in such a digestible format."

Kenneth Burke

Former VP of Marketing, Text Request

"Working with David and Heed PR has been life-changing for my career and our company. Everything you need to have a similar experience is packed into this book and the Feed the Narrative online cohorts. I can't recommend this material or these people enough!"

Kate Kronenberg

Marketing Specialist, HK Architects

"Coming into this class as a PR novice, I didn't know what to expect. But the combination of the coursework, reading, and live sessions guided me to feel confident and excited about implementing PR into my organization's growth strategy."

Katy Howard

Associate Agent & Operations Manager, The Staub Team at Keller Williams Realty

Feed The Narrative brings a deeper and practical understanding of public relations, no matter the size of your organization. Conversations with David in the live sessions bridge the gap between simply understanding what you've learned and how to identify practical opportunities in your business on a consistent basis. I highly recommend this course!

This course is for you if...

You’re an entrepreneur ready to grow — and want people to actually find you
You’re a comms generalist who’s suddenly in charge of PR — with little to no formal training
Your PR team reports to you — and you want to support them better
You’re doing big things — and you want the world to know about them

We don’t just teach PR — we do PR.

Together, we run Heed PR, a boutique agency that’s helped everyone from scrappy startups to national brands earn the kind of press you can’t buy with an ad.

We know what works — and what wastes your time.

And we genuinely love helping small businesses tell their stories well.

When I first started out, I had no formal PR training — just an expectation to make it happen. I learned by trial and error, landing thousands of stories over the years — but wasting plenty of time along the way, too.

Natalie and I built Feed the Narrative to save you from that wasted time — and to give you the tools that actually work, so you can grow your visibility and trust on your own terms.

We’d love to help you get the coverage you deserve — and watch your business grow because of it.

— David (& Natalie) Martin

Your story deserves headlines. Let’s get it out there.

Sign Up for Our Online PR Training

$1,500

What you'll get:

4+ hours of on-demand lessons to watch anytime
2 live group coaching calls with David
Unlimited access to our private community for ongoing support
Downloadable worksheets & exercises to turn ideas into action
Advice and feedback personalized for your organization
Collaboration & connection with other professionals like you